Browsing by Subject "Behavioural intention"
Now showing items 1-2 of 2
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The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short–term insurance industry
(MC Cant, 2015)South African short-term insurers operate in a highly competitive market but do not successfully differentiate themselves from competitors. One way differentiation can be achieved, is to adopt a customer-focused approach ... -
Relationship quality factors influencing behavioural intention at a luxury motor vehicle dealership
(North-West University (South Africa) , Potchefstroom Campus, 2016)The luxury motor vehicle industry in South Africa is highly competitive. Significant opportunities have been created through globalisation, and customers today have access to a wide variety of luxury motor vehicle brands. ...
