Browsing by Subject "Behavioural intentions"
Now showing items 1-2 of 2
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Determining the values that influence consumers’ behavioural intentions towards fashion E-stores
(North-West University (South Africa), Vaal Triangle Campus, 2017)Conventional wisdom suggests a need for online fashion marketers to find alternative and effective ways of differentiating themselves to ensure customer retention. This, owing to the observed failure rates of pure play ... -
The interrelationship between selected customer relationship management initiatives, customer satisfaction and behavioural intention
(North-West University, 2013)South African short-term insurers are finding it increasingly more difficult to maintain their market value amidst unpredictable and erratic economic conditions. In addition, the short-term insurance industry is faced with ...
