Browsing by Subject "Black Generation Y students"
Now showing items 1-10 of 11
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Antecedents of green purchase behaviour amongst black Generation Y students
(2014)Green marketing is now recognised amongst academics as a reputable area of study and conventional marketing has taken a step back as green marketing comes into prominence in the fight against unsustainability. A number of ... -
Black Generation Y gender differences in Premier Soccer League spectator motives : sport marketing
(AFAHPER-SDLAM PublicationsAJOLSabinet, 2014)The purpose of this study was to determine whether there are gender differences concerning Premier Soccer League (PSL) spectator motives amongst black Generation Y students in South Africa. In South Africa, the black ... -
Black Generation Y students' attitudes towards the demarketing of smoking and alcohol consumption
(North-West University, 2013)As societies across the world are facing grim problems regarding the consumption of tobacco products and alcohol, the Governments of these societies are adapting their strategies to reduce the consumption of these harmful ... -
Black generation Y students' environmental concerns, attitudes towards green advertising and environmental behaviour
(North-West University, 2013)Green marketing is, in a sense, an oxymoron in that it merges the seemingly contradictory concepts of marketing, which focuses on facilitating and encouraging consumption, and environmental concern, which focuses on ... -
Black Generation Y students' knowledge of and attitudes towards personal financial management
(North-West University, 2013)The effective and efficient management of personal finances is critical for everyone, particularly in a world where uncertainties prevail. Owing to continuous change, new financial challenges frequently confront individuals ... -
Black Generation Y Students’ attitudes towards web advertising value
(Mediterranean Center of Social and Educational Research (MCSER), 2013)The study reported on in this article sought to determine black Generation Y students’ attitudes towards Web advertising value. The black Generation Y cohort (individuals born between 1986 and 2005) represent 84 percent ... -
Determinants of PSL team brand loyalty amongst black Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)In South Africa, the three sports that enjoy the most popularity in terms of spectatorship support are rugby, cricket and soccer, with local soccer being mainly supported by black South Africans, a population group who in ... -
Fashion clothing involvement, opinion leadership and opinion seeking amongst black generation Y students
(North West University, 2014)Opinion leadership and opinion seeking are central constructs in academic studies of new product innovations. Fashion opinion leaders as those individuals who accelerate the fashion maturity process by legitimising a ... -
Mall shopping motivations among South African black Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)Globally, shopping malls are growing rapidly both in number and in size. South Africa, viewed as the gateway to Africa, has moved increasingly towards mall-based retailing. Currently, in 2016, there are 1 785 shopping malls ... -
Relationship between self–esteem and facebook usage amongst black Generation Y students
(LAM PublicationsAJOLSabinet, 2012)The purpose of this study was to determine the link between number of Facebook friends, time spent on Facebook, the perceived benefits of Facebook-facilitated friendship and self-esteem amongst black Generation Y students ...
