Browsing by Subject "Black consumers"
Now showing items 1-2 of 2
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The importance of, and satisfaction with, store attributes when buying casual wear : a study among black Generation X consumers
(North-West University, 2010)With the rapid growth and competitiveness in the South African apparel retail industry, retailers and marketers face numerous challenges to remain competitive. Contributing to the dynamic nature of this phenomenon is the ... -
The importance of, and satisfaction with, store attributes when buying casual wear : a study among black Generation Y consumers
(North-West University, 2010)Since the retail industry is marked by intense competition, retailers must examine the factors influencing the buying behaviour of their targeted consumers and ensure that they formulate a retail strategy that contributes ...
