Browsing by Subject "Buying behaviour"
Now showing items 1-6 of 6
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Die aankoopgedrag van voedselprodusente met die aankoop van trekkers
(North-West University, 2011)Buying behaviour is a complex, wide– ranging field, intricately associated with human mental processes, responding to environmental stimuli. Understanding the customer and being able to predict their behaviour, is of prime ... -
Determining consumer ethnocentrism and lifestyle among Black Diamonds in Sandton
(North-West University, 2011)The combined study of consumer ethnocentrism and lifestyle is a unique approach that marketers can use to determine consumer buying behaviour and to refine market segmentation. In particular, marketers need to study consumer ... -
Feed buying behaviour of small–scale broiler farmers
(North-West University, 2011)The South African poultry industry is a large part of the agricultural industry and a very important contributor to the Agriculture’s Gross Domestic Product. Furthermore, this industry is expanding and very good growth ... -
A framework to measure customers' perceptions on the quality of red meat
(North-West University, 2010)This preliminary study investigated the factors which influence consumer choice of beef. A questionnaire and sensory evaluation considered the level of importance which consumers attached to the sensory (intrinsic attributes) ... -
Identifying consumer buying preferences of beef in South Africa
(North-West University (South Africa). Potchefstroom Campus, 2016)This study investigated the factors which influence consumers’ buying behaviour with regard to beef. A tried and tested questionnaire was adapted to determine which factors influence consumers when they purchase beef ... -
Relationships between ethnocentrism and lifestyle dimensions among a targeted consumer segment in Sandton
(Sabinet, 2013)The new political dispensation in South Africa in 1994 created opportunities for Black consumer segments. Research indicates that the emerging black middle class segment perceives that their true identity is not understood, ...
