Browsing by Subject "Digital marketing"
Now showing items 1-2 of 2
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Investigating the readiness of South African digital marketers to adapt to the metaverse as a marketing channel
(North-West University (South Africa), 2024-04)This study investigates the readiness of South African digital marketers to adapt to the Metaverse as a marketing channel. Qualitative research examines how well digital marketers understand and are ready to adopt the ... -
Readiness of the hospitality industry to adopt on-line marketing technology in Mpumalanga
(North-West University (South Africa) , Potchefstroom Campus, 2016)The study examines the readiness of the hospitality industry in Mpumalanga, South Africa to adopt online marketing technologies by considering what online marketing technologies are currently adopted in the industry, what ...
