Browsing by Subject "National brand"
Now showing items 1-2 of 2
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Consumers' preferences for private and national brand food products
(North-West University, 2010)Introduction: The importance of brands and the competition between private and national brands in different food categories increased in recent years. According to literature, except for packaging and price, there is ... -
Consumers’ Preferences for Various Private Label and National Brand Food Products at Different Retailers in Potchefstroom, South Africa
(Springer, 2014)Theoretically, private labels should benefit lower income consumers by saving them money. South Africa is an emerging country with high unemployment rates where consumers could benefit from purchasing value for money private ...
