Browsing by Subject "Open medical aid provider"
Now showing items 1-2 of 2
-
Affective commitment, trust, perceived value and service quality as predictors of customer engagement in the South African open medical aid industry
(Department of Marketing and Retail Management (UNISA), 2022)The South African open medical aid industry is undergoing various challenges and is experiencing increased pressure to improve its service offerings. This is because customers of open medical aid providers are becoming ... -
Predictors of customer engagement in the South African open medical aid industry
(North-West University (South Africa), 2020)The South African open medical aid industry is faced with the challenge of customers losing confidence in their services and switching to another open medical aid provider. The South African open medical aid industry is ...
