Browsing by Subject "Organisational structure"

Now showing items 1-2 of 2

Exploring the organisational structuring of professional social media within a modern marketing communication context

Cloete, Ewoudt (North-West University (South Africa) , Potchefstroom Campus, 2016)

Effective marketing communication efforts via social media platforms are hindered due to there being no clear guidelines on how to credibly inform a specific approach to the organisational structuring of professional social ...
A scalable business model for mass customization of broadband services in the emerging Africa market

De Wet, Dawid Pieter (2012)

Africa’s rapid adoption of the mobile phone is quickly closing the digital divide in voice services. But, just as one divide is closing, another one is widening. Consumers almost everywhere are demanding more services and ...