Browsing by Subject "brand loyalty"
Now showing items 1-5 of 5
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The dimensions of brand romance as predictors of brand loyalty among cell phone users
(University of Pretoria, 2014)In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. ... -
Exploring the level of customer engagement and brand loyalty: A survey of a cultural organisation in South Africa
(North-West University, 2018)This study explores the level of customer engagement and brand loyalty of a cultural organisation in South Africa. As recruiting and retaining members are very important, further understanding of these concepts is essential. ... -
Gender differences in brand loyalty towards fashion brands among generation Y students
(Social Sciences Research Society, 2017)The purpose of this study was to determine African Generation Y male and female students' brand loyalty towards their preferred fashion brands. In South Africa, the African Generation Y cohort (individuals born between ... -
Measurement of performing artist brand equity in event tourism
(North-West University, 2019)Music can be seen as one of the most popular elements in the event sector within the tourism industry today, but for a music concert to be successful and have a competitive advantage, the right artist should be involved. ... -
Modelling the antecedents of mobile gaming brand loyalty amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The rapid dissemination of smartphones amongst consumers over the past decade has led to a plethora of mobile services being available. Of all mobile services available, mobile application games (hereafter referred to as ...
