Browsing by Subject "brand loyalty influences"

Now showing items 1-3 of 3

    • An empirical model that measures brand loyalty of fast-moving consumer goods 

      Moolla, Ahmed I.; 10196145 - Bisschoff, Christo Alfonzo (Kamla-Raj Enterprises, 2013)
      A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ...

    • A model to measure the brand loyalty for fast moving consumer goods 

      Moolla, Ahmed I.; Bisschoff, Christo A. (Kamla-Raj, 2012)
      This paper develops a model to measure brand loyalty. This is achieved by researching historical brand loyalty models from the literature, and to identify from these models the constructs that influence behaviour related ...

    • Validating a model to measure the brand loyalty of fast moving consumer goods 

      Moolla, Ahmed I.; Bisschoff, Christo A. (Science Publications, 2012)
      A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ...