Browsing by Subject "brand personality"
Now showing items 1-1 of 1
-
Developing and validating a brand personality trait scale for South African professional sport teams
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The concept of sport marketing has been present for ages. This is an alternative tool available for general marketers and sport marketers. The concept of sport marketing has been applied by many companies to promote and ...
