Browsing by Subject "buying behavior"

Now showing items 1-2 of 2

    • A CUSTOMER EXPERIENCE MODEL FOR THE HEAVY INDUSTRIAL INDUSTRY 

      Bisschoff, CA; Van Schalkwyk, M (IBC, 2021)
      Customer experience is a well-studied and applied fi eld in B2C environments. Many organizations have reaped the benefi ts for their continuous focus on customer experience and the implementation thereof in ...

    • Identifying consumer buying preferences of beef 

      Uys, Pieter; Bisschoff, Christo (Business Perspectives, 2016)
      This study investigated the drivers which influence consumers' beef buying behavior. A validated questionnaire was used to collect the data and to evaluate consumer beef purchasing behavior. Exploratory factor analysis was ...