Browsing Conference Papers - Vaal Triangle Campus by Author "Mahlangu, Hilda Bongazana"

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    • Generation Y students’ attitudes towards facebook advertising: pilot study results 

      Mahlangu, Hilda Bongazana; Bevan-Dye, Ayesha Lian (The Global Business and Technology Association, 2013)
      The purpose of this paper is to report on the results of a pilot study conducted on the determinants and inhibitors of Generation Y students’ attitudes towards Facebook advertising. The findings suggest that Generation Y ...

    • Mobile phone addiction among students’s at a South African university 

      Mahlangu, Hilda Bongazana; Akpojivi, Ufuoma (The Global Business and Technology Association, 2013)
      The paper presents the results of research carried out to examine mobile phone addiction among students at a South African University. The results suggest that students exhibited addiction tendencies. Of the top sources ...