Browsing Inaugural Lectures by Subject "Customer relationship intentions"

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Understanding consumers' intentions in building long-term relationships with organisations / P.G. Mostert

Mostert, P G (Potchefstroom : Noordwes-Universiteit, Potchefstroomkampus (Suid-Afrika), 2012)

The field of marketing has evolved over the past 100 years from focusing on organisations’ production abilities to a customer-centric approach, where marketers attempt to build relationships with customers by offering ...